Why the funny name?

BackBurner Marketing? It's not that funny, is it? The name came directly from the most common statement made by almost every client we've ever had: "I know marketing is important, but I've put it on the back burner." So, we figured that if everyone wants to put their marketing on the back burner, then we should BE the back burner!

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Marketing is the most important activity any company or organization will do, yet it is commonly the first area cut during hard times. Conventional wisdom--or at least the wisdom that we read in business articles--tells us that smart business people should market like mad during a bad economy. But, somehow, that wisdom is put on the back burner, too.

But that's okay. We are here, heating up that back burner for you. We are that pot in the back, simmering with good ideas.


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