WHO WE ARE

BackBurner Marketing is a creative marketing company. We formulate strategies and tactics to get your message to your target market. And we are a marketing creative company, meaning we make the creative materials you will need to get that message out…websites, logos, sales collateral, signage, and other graphic design stuff.

BackBurner Marketing is…

Richard Williamson
Creative Director | Strategic Marketing

Richard Williamson started in marketing in 1986.
He has worked client-side and agency-side, in large national
companies and small startups, as a marketing director
and consultant.He has won various awards for graphic design
and copywriting.

With more than 25 years experience in high-level marketing, copywriting, web and graphic design, Richard brings a lot to the table for BBM’s clients. He specializes in “integrated marketing” (a matrix of and branding/identity development but has an extensive background in direct marketing, loyalty programs, B2B and B2C service marketing, university and high-tech/military and police product marketing.

Message and media are inextricably tied together in Richard’s work process. He is a marketer with a creative background. “I’m an oddity in creative circles,” Richard admits. “I’ve worked as both a copywriter and a designer. Most people don’t have both skills, so I am lucky. And it translates into faster turn-around and more control over content and quality for clients.” He has won awards for marketing, copywriting, script writing, design and is a freelance non-fiction writer.

Most recently, he was Director of Marketing and Sales at Lithos Robotics in NY. Previously, he was Director of Marketing at DataPartners in Fort Myers, FL, following a successful 8-year run as President and Creative Director of Tuesday Nite Marketing and Media, a full-service creative marketing firm. As Director of Media Development at Florida Gulf Coast University, Richard led his staff to a series of national awards for print and web publications.

Early career highlights include Creative Director for ImageLink Software, developer of graphics support materials for the telecommunications industry, and Manager of Marketing and Operational Program Development at Vanguard Cellular Systems, Inc., then the nation’s third largest cellular phone carrier.

His column, Cycling, ran for three years in the Fort Myers News-Press. He holds degrees in English and Fine Art from the University of North Carolina at Greensboro. He was featured in the TLC television show, Spymaster, in 2004.Somewhere in there, he was a decorated deputy sheriff and member of a bomb squad.

 

Michelle Williamson
Tactical Director | Online Media

Michelle has a degree in business management and has spent
the past twenty years making small businesses run like a clock.
During that time, she fell into marketing when, without warning,
it became part of her job description. Today, she specializes in
marketing operations, online marketing, social media, and identity management.

Michelle understands how many of our clients feel about marketing. “One day, I came to work and my employer said, ‘Oh, by the way, you are doing our marketing now.’ ” Michelle recalls with a laugh. “I had to hit the ground running.” And she’s been running ever since.

Among her primary jobs–apart from keeping the company running smoothly, billing, client relations and project management–is website optimization and social media integration. Michelle uses Facebook and Twitter to drive traffic to online and brick-and-mortar points of sale. She also manages BBM’s eMail marketing campaigns, direct response tracking and web programming for eCommerce, eForms and CSS/JavaScript/PHP development and implementation. Michelle manages website development and management for both our internal sites and client domains.

Michelle directs operations for our sister site, LogoDesignGroup.com, a national outlet for business identity development. With clients from all parts of the United States, Europe and Asia, the website’s clientelle require 24-hour attention. “We get a lot of traffic on the site,” Michelle says. “We gain exposure and insights to all kinds of business sectors through the diverse mix of clients on the LDG site.”

Michelle is originally from South Florida, can fix almost anything mechanical, hates public speaking, and can fish like a pro.