Jessi’s Ride was one of our more challenging clients, not only because of the size and needs, but also the emotional side of the story.
Jessi’s Ride was a ride on a tandem bike ridden by one person, Art, the husband of Jessi, a victim of breast cancer. The ride was their shared dream. Despite Jessi’s not being there, Art went on with the ride on his own. Great story, deeply moving and a huge physical challenge. Logistically, it was difficult to pull off. Media relations and social media became key to the event’s success and publicity.
To ensure the ride went smoothly, the client asked us to handle everything for this client–logo and graphic design, video production, website design and maintenance, social media creation and maintenance, promotional items, press releases, and much more.