Sports teams offer endless possibilities for brand building. From a design standpoint, there are uniforms, ad specialties, banners, and brochures. Marketing is a much bigger picture. How does the organization reach its target audience? What kind of corporate citizen is it? How does it treat its players and fans?
Ballistic was a classic start up: three friends wanted to make a different kind of sports organization, one focused on education and training rather than victories in tournaments by all-star teams. It started with a logo, then a website, brochures, and finally uniforms and apparel.
At tournements, other teams and parents stop Ballistic players to take photos of their uniforms. The logo is memorable, active and incorporating colors reflective of the organization’s Florida roots: the green of summer, growth and lush tropical vegetation and blue, which suggests stability and is the color of the sky and water.